Product & growth leader · Founder · 10+ years

I build products & communities from zero to scale.

From Flipkart and Zalando to founding an AI-first consumer platform, I turn strategy into products people adopt - moving hard commercial and operational KPIs through experimentation, data and AI.

Let's talk →

Berlin · Bangalore · roots in India 🇮🇳 Ex-Flipkart · Ex-Zalando IIT Ropar

0→1builder & operator

What I work on

Five domains, one throughline: building things that grow.

A decade of work clustered by the problems I solve best - each backed by shipped products and measurable outcomes, not job titles.

Growth & Go-to-Market

Taking products and communities from zero to scale - acquisition to retention, developer ecosystems to enterprise deals.

Pinch - Onboarded 200+ communities / 50,000+ users, grown entirely organically via content, referral & outbound loops
Flipkart - Launched Plus loyalty 0→1: 12M members in 3 months
Pinch - Won enterprise clients in the USA, Germany & India as a new revenue line - positioning to delivery

Marketplace & E-commerce

Platforms, storefronts and the operational plumbing that lets thousands of merchants and buyers transact.

Zalando - Customer Experience Model (CXM v1) ranking by quality, sales & logistics: +2% conversion, +6 NPS
Zalando - Order-management platform (API + UI, GDPR-ready) now handling 25% of all orders
Hashtag You - Shopify D2C infrastructure across 3 brands / 4 EU markets: +22% across key funnels

AI & ML Products

Deploying AI as a growth and operating lever - from ranking models to agentic workflows in production.

Pinch - Founded an AI-first consumer platform: personalised onboarding, predictive lifecycle signals, agentic workflows
Flipkart - ML CTR/CVR models for ads & merchandising: +18% engagement, +5% conversion
IIT Ropar - Published IEEE research on ML-based medical image retrieval

Advertising & Monetization

Turning attention into measurable, monetisable supply - ads products, attribution and seller growth.

Flipkart - Onboarded 30k new sellers at 80% retention; lifted Product Listing Ads conversion +25%
Flipkart - Brand-engagement measurement across segments - unlocked a $15M/month advertiser opportunity
Flipkart - Built a multi-touch, cross-device attribution platform rewarding the content that drives conversions

Data & Measurement

Hands-on with data - defining the metrics, building the reporting, and making decisions from dashboards myself.

Flipkart - Launched a self-serve Report Builder at audience-segment granularity: +15 pts advertiser NPS
Hashtag You - Defined performance & conversion metrics; built SQL-driven dashboards and tracking across brands & markets
Flipkart - Data infrastructure enabling experimentation / A-B testing at scale

Want the detail?

There's a story behind every metric - the how and the why. I'm always happy to walk through any of it.

Get in touch →

Where I've built

A decade across founder, scale-up and category leaders.

Pinch

Jan 2024 - Present

Berlin & Bangalore

Co-founder - AI-first Consumer Platform

Building a global business 0→1, leading a 12-person cross-functional team and owning company & product strategy end-to-end.

Onboarded 200+ communities / 50,000+ users with no paid acquisition, across the full acquisition-to-retention lifecycle
Won enterprise clients in the USA, Germany & India as a separate revenue line - positioning to delivery
Deployed AI as a growth & operating lever: personalised onboarding, predictive lifecycle signals, agentic workflows

Hashtag You

Aug 2021 - Jul 2023

Berlin

Head of Product - D2C Brands

Led a cross-functional team of 10 building the Shopify store experience and influencer tooling that scaled in-house D2C brands.

Conceptualised & launched an Influencer Management System - +35% influencer-sourced revenue
Shopify store infrastructure across 3 brands / 4 EU markets: +22% across key funnels
Set up data infrastructure for seamless tracking across brands and markets

Zalando

Nov 2018 - Jul 2021

Berlin

Product Owner - Marketplace

Owned vision, strategy and roadmap for the marketplace order experience across merchants and integrators.

Launched CXM v1 ranking products by quality, sales & logistics signals: +2% conversion, +6 NPS
Scalable order-management solution (API + UI, GDPR-ready) now managing 25% of all Zalando orders
Shipped insights & recommendation tools that improved merchant conversion and commercial performance

Flipkart

Jun 2015 - Nov 2018

Bangalore

Product Manager - Advertising, Loyalty & Merchandising

Shipped 0→1 loyalty, ML-driven ads and measurement products across India's largest marketplace.

Launched Flipkart Plus loyalty 0→1: 12M members in 3 months
ML predictive CTR/CVR models: +18% engagement, +5% conversion; unlocked a $15M/month advertiser opportunity
Onboarded 30k sellers at 80% retention; PLA conversion +25%; self-serve Report Builder +15 pts advertiser NPS

About

Builder-minded. Data-driven. Human first.

I'm an electrical engineer from IIT Ropar who fell in love with building products that move numbers and matter to people. Across Flipkart, Zalando and my own company, the pattern is the same: start from the user, get hands-on with the data, and ship.

I operate as a trusted peer to founders and technical teams - comfortable in ambiguity, biased toward action, and just as happy writing SQL and building a dashboard as I am setting strategy or closing an enterprise deal.

Product strategy 0→1 & scaling Community & ecosystem Marketplaces AI & ML Experimentation SQL & dashboards GTM

Get in touch

Let's build something worth talking about.

Always happy to connect - on product, AI and growth, or exploring ways to work together.

Connect with me

Say hello, or compare notes on product, AI, community and go-to-market. I read every message.

Email me →

Company collaboration

Partnerships, advisory, or building something ambitious together? I'd love to hear about it.

Start a conversation →